Far from employing AI for the sake of AI, Soapbox is created from the ground-up around a central AI core. It understands the importance of data and leverages the full potential of machine learning and artificial intelligence to make the most of your people’s time and talent.

Soapbox mimics human behaviour by observing how your best agents resolve issues and requests. Soapbox Learns through these observations, to augment the agent, improving over time to automate end-to-end resolutions and actions. This all happens in the background with minimal human intervention, freeing up valuable man-hours.


Work – Smart. Simple. Better.

We build intelligent solutions that have the power to elevate your people from the mundane work that frustrates and impacts productivity. By reducing or eliminating low-complexity, repetitive tasks we seek to free them to engage in high-value, problem solving activities.

Many organisations still employ outdated forms-based workflow systems which are inefficient and manual task based. These systems are almost entirely reliant on human attention to manage work. Adopting Soapbox will change the way your organisation captures, manges and accesses vital institutional knowledge.

As an enterprise extensible ‘Platform as a Service’ (PaaS), Soapbox provides you with freedom of choice. Whether you adopt ITIL or IT4IT frameworks, Soapbox provides templates for both. These are out-of-the-box, which streamlines implementation and reduces time to value.

You will have the power to extend Soapbox to implement any forms-based workflow requirements onto a single system of record, all of which leverage the native AI capability of our platform. Also, upgrades to the platform are seamless and non-disruptive with our built-in One-Click Migration feature.


Knowledge is the consequence of experience™

The acquisition and creation of knowledge is at the centre of all human endeavour.

The knowledge economy has generated a deluge of information that needs to be successfully captured and harnessed. In our experience, a lot of this knowledge is neither stored properly nor is it easy to access. Soapbox seeks to change this by employing heuristic, next-generation, intelligent knowledge management systems that will support the business getting back to business.


Soapbox is pioneering the future of Expert Automation and Augmentation Software (EAAS)

Software that works on the process of automating cognitive behaviours or tasks to make work better, faster, simpler across the business.

Organizations today rely on people to do repetitive tasks, tasks which are well suited to be automated using machine learning and artificial intelligence technologies. The Service Desk is a good example, people spend significant time handling the same type of calls from different people only to take the same actions to resolve the call.

Free your people by removing mundane, repetitive tasks to empower them to focus on high-value, knowledge creation. Leave it to Soapbox to automate low-value tasks and the mundane at a fraction of the time and cost.

Soapbox also helps breakdown the cross-functional silos of business, unlocking the potential of people. Simply having an organisation-wide single system of record just isn’t enough anymore – having the means to seamlessly capture, harness and display the right information to right people at the right time is the next frontier.

As a native AI platform, Soapbox is an Enterprise-level solution, providing out of the box support for ITIL or IT4IT aligned processes. Using the platform capability of Soapbox, customers are able to extend Soapbox to span functional business silos, delivering an integrated, AI driven single system of record across IT, HR, Finance, etc.



Soapbox AI team extraordinaire
Some of the Team. (L to R) Chris Divine, Neil McKinnon, Chris Jones, Dion Williams, Paul Heath and Michael Luecke

Founders Dion Williams and Paul Heath have assembled a highly knowledgeable group of professionals from across the ITSM industry. The technology team is led by Neil McKinnon. John Gilleran, based in Ireland is tasked with developing overseas markets and opportunities.

Soapbox is staffed by a team that is deeply involved with the creation and implementation of artificial intelligence technologies in the the service desk arena.

Dion Williams

Dion Williams Co-Founder/ Chief Executive Officer

Dion is a highly regarded professional with 18 years’ experience in founding, managing and growing high tech companies. Dion is inspired by the opportunities to improve business value and customer satisfaction through the introduction of AI-enabled Service Management platforms.

Paul Heath

Paul Heath Co-Founder/VP Sales and Marketing

Paul is an experienced technology professional with 18 years’ experience in founding and transitioning technology companies to major entities. Paul is passionate about customer success and believes delivering sustainable value for customers is the only way to build a sustainable, prosperous business.

Neil McKinnon

Neil McKinnon Chief Product Officer

Neil was a co-founder of Keystone Management Solutions (now DXC Fruition Australia and New Zealand) where he provided technical leadership and business direction. He has long been an advocate and evangelist of cloud delivery of software and this stems from a personal belief that there is always a better way.


Don’t get stuck in the now. Soapbox is the only native AI, service management platform that has natural language processing built in from the start.
Perfect for businesses that are – Smart. Simple. Better.

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